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Infusing Strategy in Communication Planning and Advising

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Last week, I had the privilege of presenting to a group of public relations and communications colleagues with the Illinois Chapter/National School Public Relations Association (INSPRA). The presentation was on Infusing Strategy in Communication Planning and Advising. The audience -- colleagues in school communications -- were wonderful and had great questions. As always, I get a lot of inspiration and insights from my INSPRA friends. Special thanks for Denise Mattson, special assistant, office of the president, DePaul University, for joining me and talking about how she shepherded the communications of the university’s strategic plan to a very diverse internal audience. I thought I’d post the deck from the powerpoint.

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